Introducing “Kan Kantatavorn” as the new True 5G presenter
Bangkok - August 31, 2021
True 5G stands as the number 1 on a genius network that is faster, stronger and the only operator in Thailand that has completed 7 spectrums, covering the widest area in Thailand. As simply being the best is not enough, True strives to have the most coverage, the fastest and strongest network, guaranteed by nPerf for 5 consecutive years. Today, True launched a new campaign “This era has to be True 5G” with the introduction of the latest True 5G presenter ‘Kan Kantatavorn’, the number 1 MC of Thailand, to the True family. He shared the genius experience of True 5G through a new advertising campaign, inviting Thais to change their lifestyle to a better, faster and more complete one with the help of the genius network which will be a new standard of living in the True 5G era. True customers receive many special privileges from owning new 5G smartphone models from several brands at a special price. Get free “True Premier Football Lite” package to watch English Premier League 2021/22 for 4 matches per week. Exclusive offer for customers of True and partners, enjoy the privilege to join 5G VIP campaign and get 5G Mid Tier mobile phones for free! Or get additional ฿3,000 discount from the already discounted prices for 5G High Tier mobile phone models; once apply for the postpaid package and make advance payment as specified. Let’s change your phone to 5G now at True Shop, True POP-UP Shop, True Shop in all 7-Eleven branches nationwide or buy online here from August 31st- October 31st, 2021.
Dr. Teeradet Dumrongbhalasitr, President (Co) of True Corporation Plc., said that “The spread of COVID-19 has changed the lifestyle of people from working, studying and living daily life. It also escalated people to transform to a new lifestyle that rely on telecommunication and digital technologies to minimize the gap and help connect their lifestyle in every aspect of life. True Group sees the trend of data usage of Thai consumers increasing continuously not only in the metropolitan area but in every region nationwide. There are also more variety in using various applications and digital platforms which means we are stepping into a new telecommunication era that is mainly driven by digital technology, especially 5G technology that has the genius quality to enhance life in all dimensions. True 5G network, in particular, delivers better experience with its potential as the only Thai operator with the highest 7 spectrums, covering 77 provinces nationwide. This is in line with the digital lifestyle of Thai consumers in the New Normal era who work and study from home via online platforms as well as watching online entertainment content from anywhere at any time. Moreover, the smartphone devices that support 5G are available in various models at reasonable prices with service packages at a good value, making the numbers of Thais using 5G continuously increase. This can be seen from the fact that the True 5G customer base has grown over 1 million users (as of 2nd quarter of 2021). Today, True Group is ready to expand its customer base and promote the use of 5G with the launch of the new campaign “This era has to be True 5G”, inviting all Thais nationwide to step into the new world of telecommunication together with the latest True 5G presenter ‘Kan Kantatavorn’, the No 1 MC of Thailand. As a special offer from True 5G, customers are presented with a 5G VIP campaign from which they can choose based on their lifestyles at the best price and best value. Either receive free 5G Mid Tier mobile phone or get ฿3,000 discount on top of the already discounted price to purchase a 5G High Tier mobile phone. This promotion is exclusively for customers of True and partners. At the same time, get free “True Premier Football Lite” package to watch the English Premier League 2021/22. Interested customers could conveniently access sales channels via online, offline and home delivery service.”
Mr. Oliver Kittipong Veerataecha, Chief Brand & Communications Officer of True Corporation Plc., said that in the era when communication is one of life's necessities and COVID-19 changes consumer behavior as people keep distance and stay at home for 90%, online usage is up to 80% for social networking, online shopping or online working, both from online sales or riders. All of these require high-quality telecommunication technology as one second of delay may cause a miss of opportunity to generate additional income. Therefore, the digital world has become necessary for leading a life during this era. True is ready to bring Thais to the new generation of telecommunication world with the launch of True 5G latest presenter ‘Kan Kantatavorn’, an influencer with over 10 million fans and admired by Thais nationwide as the No 1 MC of the country. On this occasion, he shared his genius experience with True 5G and invited Thais to enter the True era through a new campaign “This era has to be True 5G.” With this campaign, Thais are encouraged to change their lifestyle to a better, faster and more complete one with the help of the genius network. This will be a new standard of living in the True 5G era in many aspects as follows;
● Work better in the True 5G era for working adults. Meet the demand of Thais who now work from home more than 60%. True 5G enables them to send large files 2,000% faster than 4G (or about 20 times faster), make video calls and conduct seamless uninterrupted online meetings.
● Play games better in the True 5G era for gamers. In the era with over 27 million Thai gamers, the efficiency of True 5G that has low latency has helped gamers to play with smooth uninterrupted signals. True 5G customers could also exclusively play popular games on True 5G Cloud Gaming that is 3 times faster and stronger as True 5G has made a highway for True 5G customers only.
● Access online services better in the True 5G era for online merchants. Meet the demand for online usage that has significantly increased. The value of e-commerce is continuously on the rise as seen from the fact that 94%* of Thai consumers shop online, ranking first in the world. Because True 5G could connect various e-commerce devices smoothly, it is capable of supporting the increasing usage for shoppers and merchants who turn to conduct new online businesses in the True 5G era.
Meet True 5G latest presenter ‘Kan Kantatavorn’ in the new advertising campaign both online and on television from August 31st, 2021 onwards.